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I nonsexist toy campaign (21/12/2010)

Play today for tomorrow SER

Do you think that there are toys for boys and girls?

Do you know how to distinguish ads toys aimed at boys or girls?

When you enter a toy store, "distinguishes areas of toys for girls and boys?

The City of Moratalla, from the Department of Education and Women and the Equality Authority, launched the I Toy Non-Sexist Campaign: "Playing today to be tomorrow."

This campaign seeks to help non-sexist education for boys and girls have equal opportunities.

Given the educational importance of play is to promote the free choice of toys, which in turn lead to the equal opportunity to grow free of gender roles and stereotypes.

This campaign encourages thoughtful and make a decision regardless of sex on buying toys for children and / or girls.

Only from the direct reflection of the different socializing agents, such as family, school, etc.

can be achieved by educating and equality.

So, this campaign provides information to parents, relatives, etc..

can make a correct choice of toys taking into account relevant aspects of gender.

Source: Ayuntamiento de Moratalla

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